Thứ Tư, 23 tháng 11, 2016

Việc làm cho [HEINEKEN] Brand Innovation & Portfolio Manager - VietnamWorks

Report to: Marketing Manager
Department: Marketing

POSITION SUMMARY:
The Innovation & Portfolio Manager is an integral ‘business partner’ to OpCo Leadership, Marketing and Sales by providing strategic intelligence and identification and development of innovation opportunities relating to the business – To help strengthen portfolio, brand, and innovation strategies and plans, leading to the achievement of global innovation rate targets to help meet strategic business objectives.

MAJOR RESPONSIBILITIES:
1. Innovation Development and Management (Define the business opportunities)
- Provide key category growth drivers for beer and cider in our portfolio strategy
- Show vision in leading HH’s innovation funnel
- Foresight: Informing the “where to play” decision making and strategic “how to win” mid- to long-term choices.
- Intelligence: Informing the consumer/shopper facing near-term “how to win” choices of the business entities.
- Own the innovation plan within the Portfolio strategy, collaborate with CMI manager to complete relevant portfolio
research (such as BWP Next) and formulate recommendation on innovation pipeline for management decision
- Identify NPD opportunities for our brands
- Develop NPD concept at top level
- Set growth targets for HH portfolio in cooperation with marketing leadership team.
- Provide the Sr Brand Managers and Brand Managers with global insights for innovation and launch of innovations
- Work closely with brand teams to identify growth platforms based on insights.
- Partner with CMI & Brand Managers to develop and test concepts through the innovation funnel.
- Develop and instill discipline around innovation process & Manage stage gate process of concept development, liquid
and package testing, and partner in launch plan
- Incorporate Heineken Methodologies to ensure a consistent approach.
- Develop and instill innovation processes using best practice from global (partners)
- Participate in Marketing Leadership meetings
- Brewing Innovation concept development, Fine tuning and testing
- Development of Innovation Pipeline and concepts
- Fine tune and test Innovation Concepts in cooperation with CMI manager and Marketing Manager
- Work with brewing/supply chain to ensure support for new initiatives, including CAPEX docs, innovation stages
- Lead the global Innovation Challenge
- Be the Go To person for any Asia Pacific Region/global innovation related initiatives
- Liaise with global/regional colleagues to gather insights or best practice learnings to aid development of innovation
funnel and projects
- Coordinate with HVBL to gather learnings and insights and work together to align and gain synergies where possible
- Lead Vendor and Budget Management
Partner with Purchasing for vendor management and spending optimization
- Manage and optimize budget and resources to increase ROI of research spending
- Create and maintain vendor management process that is based

2. Category Strategy
- Ensure thorough understanding of the beer/liquor industry including pricing, effectiveness, competitor activity, displays
and distribution
- Develop vision for our category based on market knowledge.
- Identify opportunities and insights for future innovation in different channels.

3. Communication Strategy
- Lead innovation strategy in line with global guidelines and in cooperation with global and regional team
- Lead agency relationships regarding concept testing
- Cooperate with the Sr Brand managers and Brand Managers in optimizing their launch strategies for innovation

4. Internal Company Promotion
- Lead the HH innovation Gate Process, confirming project teams and advising the project teams whilst going through
the funnel (financial, viability, pricing and launch)
- Monitor, coordinate and manage with project team members on budgets applicable for the innovation projects
- Demonstrating behaviours that are consistent with company vision, purpose, values and culture that contribute to HH's
total marketing team effectiveness
- Develop innovation tracker for all our innovations
- Management and control of all internal and external Heineken correspondence
- To develop and complete on time and in full on monthly report, quarterly report preparations, annual planning and
strategic plans
- Develop own competencies and skills following Heineken/HH guidelines in functional and leadership competencies and
as described in PDP

5. Portfolio Development
- Lead in portfolio development projects relating to Larue. Work within commercial team to lead, drive strategic thinking
and develop key business plans required to help support portfolio management
- Participate & support on ad hoc portfolio related projects where necessary

6. Insights
- Push for the creative thinking and usage of true consumer insights for the development of innovation pipeline and
projects relating to portfolio management


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