Thứ Tư, 23 tháng 11, 2016

Việc làm cho [HEINEKEN] Brand Innovation & Portfolio Manager - VietnamWorks

Report to: Marketing Manager
Department: Marketing

The Innovation & Portfolio Manager is an integral ‘business partner’ to OpCo Leadership, Marketing and Sales by providing strategic intelligence and identification and development of innovation opportunities relating to the business – To help strengthen portfolio, brand, and innovation strategies and plans, leading to the achievement of global innovation rate targets to help meet strategic business objectives.

1. Innovation Development and Management (Define the business opportunities)
- Provide key category growth drivers for beer and cider in our portfolio strategy
- Show vision in leading HH’s innovation funnel
- Foresight: Informing the “where to play” decision making and strategic “how to win” mid- to long-term choices.
- Intelligence: Informing the consumer/shopper facing near-term “how to win” choices of the business entities.
- Own the innovation plan within the Portfolio strategy, collaborate with CMI manager to complete relevant portfolio
research (such as BWP Next) and formulate recommendation on innovation pipeline for management decision
- Identify NPD opportunities for our brands
- Develop NPD concept at top level
- Set growth targets for HH portfolio in cooperation with marketing leadership team.
- Provide the Sr Brand Managers and Brand Managers with global insights for innovation and launch of innovations
- Work closely with brand teams to identify growth platforms based on insights.
- Partner with CMI & Brand Managers to develop and test concepts through the innovation funnel.
- Develop and instill discipline around innovation process & Manage stage gate process of concept development, liquid
and package testing, and partner in launch plan
- Incorporate Heineken Methodologies to ensure a consistent approach.
- Develop and instill innovation processes using best practice from global (partners)
- Participate in Marketing Leadership meetings
- Brewing Innovation concept development, Fine tuning and testing
- Development of Innovation Pipeline and concepts
- Fine tune and test Innovation Concepts in cooperation with CMI manager and Marketing Manager
- Work with brewing/supply chain to ensure support for new initiatives, including CAPEX docs, innovation stages
- Lead the global Innovation Challenge
- Be the Go To person for any Asia Pacific Region/global innovation related initiatives
- Liaise with global/regional colleagues to gather insights or best practice learnings to aid development of innovation
funnel and projects
- Coordinate with HVBL to gather learnings and insights and work together to align and gain synergies where possible
- Lead Vendor and Budget Management
Partner with Purchasing for vendor management and spending optimization
- Manage and optimize budget and resources to increase ROI of research spending
- Create and maintain vendor management process that is based

2. Category Strategy
- Ensure thorough understanding of the beer/liquor industry including pricing, effectiveness, competitor activity, displays
and distribution
- Develop vision for our category based on market knowledge.
- Identify opportunities and insights for future innovation in different channels.

3. Communication Strategy
- Lead innovation strategy in line with global guidelines and in cooperation with global and regional team
- Lead agency relationships regarding concept testing
- Cooperate with the Sr Brand managers and Brand Managers in optimizing their launch strategies for innovation

4. Internal Company Promotion
- Lead the HH innovation Gate Process, confirming project teams and advising the project teams whilst going through
the funnel (financial, viability, pricing and launch)
- Monitor, coordinate and manage with project team members on budgets applicable for the innovation projects
- Demonstrating behaviours that are consistent with company vision, purpose, values and culture that contribute to HH's
total marketing team effectiveness
- Develop innovation tracker for all our innovations
- Management and control of all internal and external Heineken correspondence
- To develop and complete on time and in full on monthly report, quarterly report preparations, annual planning and
strategic plans
- Develop own competencies and skills following Heineken/HH guidelines in functional and leadership competencies and
as described in PDP

5. Portfolio Development
- Lead in portfolio development projects relating to Larue. Work within commercial team to lead, drive strategic thinking
and develop key business plans required to help support portfolio management
- Participate & support on ad hoc portfolio related projects where necessary

6. Insights
- Push for the creative thinking and usage of true consumer insights for the development of innovation pipeline and
projects relating to portfolio management

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